12/01/2017 - Nouveal e-health
Last Friday 16th of December, Nouveal e-health closed its first fundraising campaign of €1 million with an institutional investor: Malakoff Médéric Participations (one of France’s leading social care companies).
To this million are adding up financial supports from Bpifrance (French Public Investment Bank) and a private bank respectively of €300.000 and 200.000€. This is a turning point in the development of the company which is experiencing a tremendous growth thanks to its patient preparation and follow-up solution: e-fitback. These funds will allow the company to boost the commercialization of its e-health solution in 2017.
For young innovative companies, no matter if they are startups or SMEs, raising funds represents a true growth leverage that is essential in order to develop their activity in good conditions. Indeed, these companies often cannot afford alone costs implied by the development of their innovation: R&D, hiring new employees to sustain the activity, fixed costs, patents for most innovative products.
Therefore, in a global economy where innovation is a key factor of success and longevity for companies, fundraising campaigns keep on increasing in France with hundreds of millions raised in 2016 with €288 million in September only (source: “Journal du Net”: http://www.journaldunet.com/web-tech/start-up/1185837-barometre-levees-de-fonds-septembre-2016/).
Each year, hundreds of million euros are raised by French companies and we might think raising funds is quite easy. However, the fundraising process can be extremely complicated, changing and very competitive (only less than 1.000 out of 15.000 companies actually raise more than €1 million; source: Bannock report). Indeed, it is not only about presenting your idea and project to potential investors and hoping to convince one of them. Raising funds is about patience and can take months, where the managers have to build a relevant and convincing business model of their innovation with market studies and meticulous budget plans.
A fundrainsing campaign is a turning point for all startups or SMEs, which was successful for Nouveal e-health thanks to KPMG’s support. Moreover the closing of this fundraising campaign by Nouveal e-health rewards months of efforts and is a key factor in order to preserve e-fitback’s leading position on the market of patient preparation and follow-up solutions.
In the meantime, the economic and financial TV channel BFM Business, in partnership with KPMG, SFR Business and Société Générale, launched a promotional campaign called “Plus Grand Plus Fort” (Bigger Stronger) aiming at promoting French SMEs and increasing awareness about the issues that they are facing from political actors as well as public and private institutions. On this occasion, Alexandre Falzon, cofounder of Nouveal e-health, talks about the fundraising campaign of the company (English subtitles available):
For further information about KPMG, click here
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